Holiday Resort Hotel: travel pleasure maker
Local culture and way of life and the experience economy, share the characteristics of economy triggered a variety of considerate service & hellip; & hellip; a new generation of & ldquo; Resort Hotel Control & rdquo; the focus of attention, triggering some domestic resort meditation change. They capture to belong to a kind of language, a & ldquo; deeply ingrained holiday elements & rdquo; along with Chinese resort hotel is a stylish changes, these changes are changing travel significance.
Text / graph Han Emma
An occasional Hotel topic, let me start concentrating on the new characteristics of the domestic contact, holiday hotel. Now a year later, from the north to the south, southwest, from the city center to the periphery of cities, into the masquerade of countryside, changes almost every holiday scene, let a person think of two words & mdash; & mdash; poetic and far away.
Yes, these can let people yearning, arrival, experience and miss every resort hotel is a fine, unique style touched me. They no longer simply to site selection, design and how luxurious facilities to show off, more is that hotel's founder, managers and operators are aware of: characteristics of local culture and life, because the Internet experience and share economy caused by all kinds of considerate services, for a new generation of & ldquo; Resort Hotel control & rdquo; how important it is. So, these hotels to capture the belongs to own a holiday hotel language, a & ldquo; deeply ingrained holiday elements & rdquo; and thus led to a resort hotel in China is a stylish changes, and these changes are changing people's travel significance.
Open many doors for life
It can be said that now is a time to live and the advent of the era, each with a unique way of life has a unique view of their own consumption concept and context, the world in the Chic (CHIC) and Cool (cool) tilt, the pursuit of light, pleasant. So, a lot of domestic resort hotel has not only limited to the hotel brand, but the vision of the life style of advocacy, as the bookstore, from the bookstore, to take care of the various needs of the target audience.
The seclusion of the brand's founder, Huang Yan said & ldquo; Resort Hotel, in after the completion of the concern and meet the basic needs of holiday, culture experience, do health experience, do ya Wumart is browsing experience, let guest a back, that value. ” this is an aesthetic experience, and not just a very pleasant looking room.
A good reputation of the resort hotel to do the back, if the hotel can be made into a life style of the world of experience area, visitors can not only experience, but also by this space, many other wonderful way of life to open the door. For example, I in Ningbo Bai Yue hotel experience, old house renovation of modern bars, authentic of Kunqu Opera, and with these memories grounded Ningbo exploration & hellip; & hellip; is a subversion of the Kunqu opera to Ningbo's brigade.
Local awareness and global expectations
This is one of the worst times — — the Internet is being subversive and creating everything, the hotel industry is undergoing a reshuffle and remodeling. However, in spite of the Internet can subvert everything, but not subvert the emotional people and people.
So, the overall downturn in the high-end consumer industry environment, occupy half of China's hotel industry of international brand hotel respond swiftly to, in a global look (Global expectation) to explore, looking for the breakthrough point of the local (local mind consciousness. For example, just return to Yunnan Shangri-La (Di Qing) of the Shangri-La group under the hotel — — Tian ju. According to the Shangri-La Hotel group president and CEO, CEO of &ldquo, said: today's travelers are looking for a unique and unconventional personal experience. Diqing incredible and unique precisely for us provides such a chance, let Tian Ju beyond the traditional sense of the hotel, a guest open to explore the intimate journey of discovery. ”
And interesting is, Hangzhou Moganshan the western slopes of the Shan resort development, but it is a go in an opposite direction, the success of the countryside counter attack case. Three years ago, when go back from school of the village Qian Jiliang rent under the village in a dilapidated old house, will transform it into the western slope of the first B & Bs & ldquo; western slope of 29, & rdquo; he may not think so much, he just wants to get home in the old house not so building a house to waste down, with the aesthetics of the most simple and most local flavor dishes aunt, local hand for specialty helenahat reflects local awareness of, build & ldquo; see the mountains, hope see nostalgia & rdquo; the temperature of the bed and breakfast. Later, in the local introduction is still the most advanced, with a deep global expectations (Global expectation) characteristics of aman & ldquo; private butler service & rdquo; system after, he saw the the west slope of the transition to the possibility of a chain of Boutique Resort Hotel, West Slope in short supply pre order and full year 92% occupancy rate, is proof.
Better than different
This is also one of the best times — — the traditional industry is faced with innovation, cross-border grafting, subversion cost structure, rapid iteration. It is because of this era, many of the hotel's competitors come from the traditional sense of “ ” and, moreover, these outsiders seem to have not satisfied with the role as a competitor, but in search of all the opportunity to play the subversive.
Wa Don Wa Sh youth hotel seems to be such a subversive role, from the beginning of the birth, tile roofed house is in himself turned to youth gathering travel social Hotel and platform. It is not only specially set up Planner (Planning Division) position, for the guests to answer the city travel information, the birth of the guests can take guests to find hidden in the city of the characteristics of the CityWalk project, also organized various activities, through a variety of ways to attract local people in this collision, exchange, and to create awareness of the local people, so there are small music scene, riding, Chinese corner, movie night, change book activities, etc.. These activities tightly seize the holiday demands for some young citizens of the world, create between the guests and the guests, the fireplace, the atmosphere of the Nocturne, chat with the wine. By this space, the world's citizens every time to a new place, you can instantly become a local people.
It's like being popular in Europe and the United States &mdash (Posh+Hostel) Poshtel; — high-end luxury hotel, it will certainly be popular in China in the future, because the Poshtel both The Inn Boutique fashion, comfort and high quality sleep, but also covers the human face of the fair. The most important thing is that the guests can find different groups of people in different types of Poshtel hotel in accordance with their own needs, to meet some new friends, hear or experience some interesting things, this is not the real fun of the trip? (editor Ma Hongbin)