Analysis on the important factors of hotel reservation
An eye tracking study for the hotel's search habits shows that some of the elements of the leisure and business travelers in the decision-making process. The research was completed by the online reputation management provider TrustYou and the Hotel Management Institute of Penn State University. The survey asked respondents to view each hotel website evaluation, and then select the factors that may cause them to buy the product, the main factors are as follows: < br / >
& nbsp; & nbsp; & nbsp; room, breakfast, service, health, wireless Internet, food, cleanliness, convenience, comfort; in view of these factors, the survey analysis about the scene of leisure travelers: < br / >
& nbsp; & nbsp; & nbsp; romantic beach resort, romantic mountain resort, romantic resort city, and friends together the casino resort, beach vacations for families, families in the resort city of; for business travelers, investigation and analysis of the following scene: < br / >
& nbsp; & nbsp; & nbsp; business travel in luxury hotel, in the economic hotel for business trip; according to the records in the testing process of two classes of users browsing habits, the study found as follows: < br / >
leisure visitors are mainly concerned with the cleanliness and comfort of the comments, they are involved in the importance of the test population of 61% and 43% of the weight of ” “ very important;.
when the frequency of travel is considered, the results are changed. For example, wireless networks and fitness facilities are a more important factor in the past 12 months for the four or more leisure travelers. But it is interesting to find that, once in different stages of the scheduled period, the respondents will be based on different properties of the hotel choice TrustYou.
other findings include: family visitors are concerned about the room, comfort score is also higher; the search of the romantic trip also tend to the room; the Party of visitors to the highest score.
the results of the business visitors group included: there were no significant differences between male and female visitors; comfort and convenience facilities were more important for those who often travelled.