Econo Hotel "up one's sleeve"
Abstract: this year the hotel market environment is not optimistic, Econo Hotel is not immune to escape into “ slow lane ”. But the challenge is always with the opportunity, in the development of Econo Hotel, how to develop the suitable marketing strategy, is the key to improve the competitiveness of Econo Hotel market. The pursuit of personalized, characteristic, to meet the needs of consumers in the Econo Hotel to win the demand of the market.
According to reports, live in China, such as home, Jinjiang has recently announced first quarter earnings, economic type hotel decline remains the same, occupancy rate, average rate, RevPAR (every can offer income of rental room) and other important index continues to decline. However, the hotel group has to rely on rapid expansion to ensure the hotel group's net operating income growth. The industry believes that, at present the chain hotel expansion aims to develop the three or four line of the market, but by expanding insurance revenue does not go on for long.
Econo Hotel “
This year the hotel market environment is not optimistic, Econo Hotel is not immune to escape into “ slow lane ”. But the challenge is always with the opportunity, in the development of Econo Hotel, how to develop the suitable marketing strategy, is the key to improve the competitiveness of Econo Hotel market.
Econo Hotel is a popular tourist and small business guests as the main service object, with room as the core products, low prices, service standards, the environment is comfortable, the hardware is high, cost-effective Moderno Hotel. As a result, the Econo Hotel can provide the service is relatively limited, so Econo Hotel does not have to have the luxury of enjoyment, around its own product features, to create a comfortable and convenient environment is the most important.
Econo Hotel how to reflect the economy? Reasonable price is a decisive factor. Cost control, make the guest feel value for money, is to improve the competitiveness of the hotel, a guest loyalty cultivation method. So the hotel in the development of the price, it should be a market survey analysis, the same grade of hotel prices, based on the development of a reasonable price range. And try to keep its stability, in addition to the holiday season, in the peak season or other special period, the hotel's price should be consistent.
For guests, in the same price of the hotel, if you have excellent hardware facilities and good service level, this will greatly increase the competitiveness of the hotel. So it is very important to make the individual service and improve the service quality. Due to the rise of the Econo Hotel in recent years, the hotel industry is very competitive, with their own unique service concept of the hotel, is often equal to have a competitive advantage. Service quality has always been a customer decision, so the level of service quality should be changed with the needs of different customers. From a certain point of view, this service is more “ emotional service ” too much attention to the standardization of services sometimes damage the enthusiasm of the staff, while the lack of personalized service and fixed model, many Econo Hotel in the middle of the swing, can not do the right to improve. Econo Hotel should provide personalized service strategy with different customers' needs to be praised and recognized by customers.
April 22nd, China live Hotel Group announced its Hotel trial operation of the self-service terminal equipment to get market recognition, consumer usage exceeded expectations. It is reported that the terminal equipment is hotel industry's first include & ldquo; housing, identity registration, payment & rdquo; step store service terminal, the carrier is the latest mobile Internet device is by China to live on their own development related to the core application. China's economic model of the hotel in the hotel in the country nearly 100 stores have a comprehensive pilot self-service terminal equipment. This kind of thinking of the Internet to create a personalized service to shape the Chinese live “ the wisdom of the hotel ” service benchmark, to become a unique hotel to live in the hotel. Can be seen from the, on the basis of ensuring the quality of its services, the pursuit of personalized, characteristic, to meet the needs of consumers in the Econo Hotel to win the demand of the market.
All in all, the development of Econo Hotel should be based on the actual situation of our country, choose the suitable development strategy, formulate the marketing strategy which is in line with the development of the hotel, so as to make the development of Econo Hotel.